Dallas Cowboys
The Cowboys are the star of Dallas, Texas, and even America. They are ‘America’s Team’. No other team has more glitz than them. Indeed, it can be seen that the Cowboys are really the focus of attention.
Identity
Identity
In Dallas itself, all the teams’ identities seem to center around the Wild West theme, that brings justice and control to the vast grassland plains in the West. Both the baseball (Rangers) and the basketball (Mavericks) evoke an American Old West feel, just like the football Cowboys do. In addition, all these three teams have a white-and-blue color scheme, and all three teams seem to exude a feeling of law enforcement. The hockey transplant team from Minnesota, the Stars, is appropriated into the Dallas context through their logo. The star forms the basis of the sheriff’s badge, policing the vast rural outposts of the Wild West. All team names and symbols seem to suggest the influence of taming the West. Or should I say, trying to tame America as a whole?
Indeed, the Cowboys are always trying to blaze new territories, and are always the first in achievements.
Pioneering new winning boundaries
Pioneering new winning boundaries
The Cowboys were the first NFL team to achieve a few milestones related to winning. The ‘Boys had an unprecedented 20 consecutive winning seasons from 1966 to 1985. The Cowboys were the first NFL team to win three Super Bowl rings in four years, from the 1992-5 NFL seasons. The Cowboys were the first wild card team to go to Super Bowl, in 1975.
The Cowboys had broken new ground in the past with increasingly dazzling star-power, as they manage to have many stars in their rosters. In different times, they have superstar players, from the Super Bowl VI-winning Roger Staubach and Bob Lilly to the 1990’s ‘The Triplets’ Troy Aikman, Michael Irvin and Emmitt Smith. In the 2007 NFL season, the Cowboys even had a record-breaking 13 Pro Bowlers in NFL. The D even managed to had a great Doomsday Defense which, despite losing Super Bowl V in 1970, managed to bag a Super Bowl Most Valuable Player award in Linebacker Chuck Howley. He is the first defensive player to win the award. He managed to intercept two passes and force a fumble in the game.
Leading with steady guidance
Somehow, the Cowboys managed to achieve success initially, especially in the Clint Murchison era from 1960 to 1984, due to unwavering support to the main people, and entrusting them to do their tasks well. Murchison even entrusted Schramm so much in that Schramm held the voting rights of the franchise at league meetings, which league owners usually have. This is probably the reason why Tom Landry managed to become the head coach of the Cowboys for 29 years, in effective partnership with President Tex Schramm, and Vice President for Player Personnel Gil Brandt throughout the years.
Together, they created lore in the Dallas Cowboys culture. Schramm created the Cowboy Ring of Honor, which inducts the most prominent Cowboys with character who contributed to the team's success. Only 7 players were inducted in the Cowboys Ring of Honor in the first 20 years of the Ring’s existence. To be inducted into the Ring is an honor, as there are 20 Cowboys in the NFL Hall of Fame, but that there are only 12 amongst the 20 in the Ring.
If not for Clint Murchison's bankruptcy in 1985, perhaps the Cowboys would enjoy more years of success. Indeed, under him in charge, the Cowboys achieved a state of stability, even with so many stars on the team.
If not for Clint Murchison's bankruptcy in 1985, perhaps the Cowboys would enjoy more years of success. Indeed, under him in charge, the Cowboys achieved a state of stability, even with so many stars on the team.
The Cowboys do indeed try to play the right style of football as they deem fit to win, to bring supreme control in new winning territories.
Largest and shiniest
Largest and shiniest
The Cowboys are also larger than life. They have the largest stadium in NFL, holding up to 110,000 people, in the Cowboys Stadium. The stadium is currently the largest domed stadium, has the largest column-free interior and it has the largest high-definition video screen, used as the scoreboard, at 11,520 square feet. Put it in comparison with a basketball court, which hosted the 2010 NBA All-Star game, actually the scoreboard is even larger than the basketball court.
Maybe as a result of their glamour, glitz and largesse, the Cowboys are the 2nd most valuable sports team in the world (to the more globally popular Manchester United soccer team), at $1.65 billion. The Cowboys are also the wealthiest and most profitable team in the NFL, netting $269 million every year.
Indeed, even if the Cowboys are having a down season, they will still find ways to wow audiences and assert order in the NFL world, just as what law enforcement officials do.
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